To go to Google Ads to setup an account or use Keyword Planner click here ==>> https://ads.google.com
This post continues from “Researching Your Niche – Part 1 – click HERE to read that post first.
This post focuses on using Google Ads Keyword Planner and shows a real life example of changing my keyword phrase to “Find Your Niche” from results.
While this example is our process for what we felt was a good longtail keyword opportunity with this post, it is the exact same process for keyword research in general and should be considered when declaring your niche. It is somewhat fair to say that almost anything has an audience out there, but if you don’t know how Google is being used by that audience you may never reach them.
Google Ads provides free access to planning tools that help you find your niche and keywords. You can use these tools whether or not you place ads. Placing ads is what costs money, and the tools are FREE.
After you have gone to Google Ads you will need to create an account if you do not already have one. Click on “SIGN IN” in the upper right and then “Create Account”.
The following is for after you have an account and have logged in.
1. Click “Tools” then “Keyword Planner”.
2. Next, click on “Find Keywords”.
3. For this example I am entering “researching your niche” which was the original keyword phrase I used for Part 1 of this post.
Here is what I found …
Notice that the actual keyword “researching your niche” is not at the top of the list. This does not mean that results would not occur searching for that keyword phrase in Google; however, Google Ads is suggesting it does not even register as something regularly searched for.
4. Scrolling through the results I came across “find your niche” with 880 average monthly searches & low competition.
It is for the above reason that we have changed the keyword phrase to “find your niche.
5. Additionally, this is a great time to work on your keyword list and understand longtail keywords.
In the Google Ads Keyword Planner try this experiment with your own keywords.
For the following keywords:
- “niche” there are 165,500 average monthly searches.
- “researching your niche” there were no results.
- “find your niche” there are 880 average monthly searches.
- “niche online business ideas” there are 30 average monthly searches.
The idea is that the longer your keyword phrase the more specific and narrow it becomes. From what I have read there may be debate if it takes a minimum of 2 or 3 keywords to qualify as a longtail keyword, but I tend to think that is irrelevant. The more powerful a keyword is, it is logical to assume the more competition there would be for that word.
If we could give you a keyword that would deliver 10,000 searches a day and also deliver first place organic ranking anyone would love that.
The general idea with longtail keywords is that if you could rank top page or even 1st page for many searches with lower individual average monthly search results, then cumulatively you could build up a huge foundation of organic results.
The best analogy of this technique is to be a large fish in as many of the smallest, yet reasonably sized, ponds you can find.
As you perform your research keep a list of potential future keyword phrases and specifically longtail keywords to use for future content.
Takeaway From This Post:
While we used this post to share our keyword research for this post, it is the exact same process for your niche research. What keyword phrases represent your niche? Have you chosen a concept or agenda that delivers a lot of search results?
Keyword research is just one of many keys to optimizing your posts and overall site to generate the best SEO results.