START RESEARCHING YOUR NICHE WITH GOOGLE!
Once you have an idea for your niche and are considering your business model, this is where it can get complicated. It’s great to map out and research your niche, but what type of research is best done before you begin building your business?
Realize this is just one example of the 10,000 ways you could proceed. This will be the first of a number of “researching your niche” posts as this is a large topic.
STATE YOUR PRIMARY BUSINESS FOCUS
For the sake of this post, let’s pretend that your interest is photography, and your interest is to travel while making a living as a photographer. In this example we will call the business owner Jessica. Jessica wants her business to grow as a traveling wedding photographer.
If Jessica doesn’t already have an online presence, she would obviously start with a site that is focused on her core business. At the very least, she would have a site that serves as her portfolio for people to get an idea about her quality of work and services offered. Let’s assume she already has a site.
The next step would be to use Google to generate a number of ideas and research them. Spontaneously create your list of ideas without worrying about execution or in what order you should tackle them. Right now be in the moment creatively. You can worry about the order later.
CREATE 3 LISTS WHILE RESEARCHING YOUR NICHE.
If Jessica Googled “traveling wedding photographer” there would be 19,300,000 results in .53 seconds.
A. START A KEYWORD LIST.
Scanning through the first page results, Jessica would see a number of listings that used the words “destination photographer.” Pay attention to the words others are using. We will research these words even further later.
B. START AN OTHER SITES LIST – INSPIRATIONAL COMPETITORS OR POTENTIAL FUTURE COLLABORATORS.
As you look over the sites of others, who stands out as the best to you? Don’t spend too much time at this point. We are simply creating a list of who you want to go back to or at some point follow closely.
C. START AN IDEA LIST FOR SERVICES, MARKETING, ETC.
After clicking on a few sites, Jessica came across some services she either hadn’t thought of or never heard of before. Just write these down and we will research them in greater detail later. Researching your niche now versus later helps you put together a better outline of where you are headed.
A few examples Jessica came across might be:
• Some have blogs – should I consider starting one.
• One photographer focused on not just being photographers but rather artists creating unique and expressive imagery.
• Page one results contained – How to Become a Destination Wedding Photographer – A Free Guide – maybe consider creating a course that would be a supplementary business.
• What is a slomo booth?
• I should partner with a videographer as photography as well as video is commonly offered from same provider.
Just keep building this list of ideas.
PAY ATTENTION TO THE BOTTOM OF THE GOOGLE SEARCH.
Based on what Jessica searched for, “traveling wedding photographer”, Google is offering what they think she might also be looking for. Let’s face it, Google knows what people search for and has a very good idea of related questions they search for.
Here’s what Jessica saw at the bottom of her search (the words in bold are as shown in results).
Searches related to traveling wedding photographer
destination wedding photographer rates
average cost of destination wedding photographer
best destination wedding photographer
destination wedding photography india
destination photographer meaning
destination wedding photographer jobs
destination wedding photographer salary
wedding photographer travel fee
Takeaway From This Post:
Google is likely the greatest source of your current or future organic traffic (or YouTube, owned by Google) so it makes sense to know what search results Google is delivering.
Start with creating the above 3 lists which could be as simple as having 3 Word files (I have a composition notebook for each).
The “Gold” is in these lists!
We will introduce Google Ads Keyword Planner Tool to continue with your keyword research from this post.